A Comprehensive Review of Dating App Performance 2024 Across the Global Market and Dating App Trends in 2025
As 2024 comes to an end, Bangkok Matching has conducted a comprehensive review of dating app performance across the global market. The findings reveal significant trends in the industry, which we would like to highlight as follows:
Recent reports indicate that dating app users are becoming increasingly hesitant to upgrade to premium subscriptions. This shift can be attributed to several factors:
1 Perceived Value vs. Cost: Many dating app users express dissatisfaction with premium features, citing limited tangible benefits for the price. For instance, dating apps like Tinder Gold and Bumble Premium are criticized for not delivering substantial advantages over free versions, while niche apps like Feeld sometimes justify their higher costs by offering unique features tailored to specific communities
2 Glut of Options and Engagement Issues: Apps like Raya Dating App, once lauded for exclusive experiences, are now seen as oversaturated, with declining engagement and match rates. Even high-profile dating users report challenges in finding meaningful connections despite paying for premium
3 User Behavior and Saturation: A growing number of dating app users rely on free versions, which often restrict features but are sufficient for casual browsing. This trend aligns with the industry’s ongoing challenge of converting free dating users to paid subscribers
4 Alternative Matchmaking Methods: Many dating app users, particularly in urban areas, are turning to in-person events, speed dating, or other social activities, citing these as more effective than online platforms in fostering real connections.
This trend underscores the evolving expectations of dating app users, who demand greater transparency and demonstrable value from premium offerings.
Report also said that Gen Z is shifting away from traditional dating apps due to a growing sense of dissatisfaction with superficial interactions, “ghosting”, and “app fatigue.” This generation Z is increasingly seeking authenticity and meaningful connections, which many feel dating apps fail to deliver. As a result, Gen Z is exploring alternative ways to meet people, such as in-person events, social startups, and apps with unique approaches like curated daily matches or features emphasizing face-to-face interactions.
Factors influencing this dating trend include:
1 Desire for Authenticity: Gen Z values real, meaningful connections over the transactional nature of swiping-based dating apps. Many are turning to platforms and experiences that focus on fostering deeper engagement and shared values.
2 Changing Lifestyle Preferences: Instead of the traditional bar or party scenes, younger singles are gravitating toward sober, wellness-oriented activities, such as coffee dates and fitness-based meetups. This lifestyle change aligns with their broader interest in mindfulness and mental health
3 Focus on Compatibility: Gen Z is increasingly selective about partners, prioritizing alignment on issues like environmental concerns, politics, and social values. This makes traditional dating apps less appealing as they often lack the tools for filtering based on these priorities
4 Exploring Hybrid Options: In response to this dating trend, some dating platforms are experimenting with integrating online and offline experiences, such as hosting events or incorporating AI to suggest better matches
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